Limits on the amount of data in Google Analytics

Google Analytics has the following “Data limits for Universal Analytics properties”

(the maximum number of calls per day):

• 10 million page views per month per account

• 200 thousand page impressions per day for 1 account

• 500 clicks during one internet session (not including Ecommerce)

• 5 custom variables

Google Universal Analytics (=Standard) does not guarantee that data will be processed in excess of the stated limits.

There are three options for solving this problem:

• option 1) start using our Web analytics service

• option 2) upgrade to Google Analytics 360 Suite

  (formerly Google Analytics Premium)
  Benefits of Google Analytics 360 Suite for Customers: Service Level Agreements, Google technical support, and increased hit limits.

  Google Analytics 360 Suite also has certain limitations.

  see Google Analytics Premium Capabilities, namely:

  • 2 billion page impressions per month

  • 50 custom variables

  • reports up to 3 million lines without sampling

  Before starting to use Google Analytics Premium, the site owner must answer 1 fundamental question – “Do you need Google Analytics Premium”.

  The cost of Google Analytics 360 Suite is 150,000 USD / year. As a result, this service may only be available to those clients who can afford the high budget for web analytics.

• option 3) continue to use the Google Analytics service, but send fewer hits to the Google Analytics server

  (“About data sampling”).