With remarketing, also called retargeting, you can convince them to come back to your online store and then convert them into customers.
Remarketing services that increase your income
The average conversion rate of an online store is between 2.3% and 11.4%. Therefore, online stores are constantly looking for conversion tips.
Remarketing offers your business a powerful tool to drive revenue and grow your company. This is because people who see retargeted ads are 70% more likely to convert by buying your product or contacting your team.
With remarketing services from Diginet Pro, your business can make the most of your remarketing strategy.
How remarketing works
Remarketing allows you to target ad campaigns to users who have already visited your site.
With remarketing, you can retarget your ads for different types of conversions. Conversion doesn’t always mean sales. For example, you can remarket to people for other convertible actions, such as signing up for a newsletter or filling out a form to attend an event.
Remarketing helps keep your audience engaged no matter where they are in the conversion funnel. You can create personalized “pay-per-click (PPC) ad campaigns” or emails that “get” your audience to come back to your page and think about conversions.
Five examples of remarketing
Time-limited discounts for users who abandoned their shopping cart
Reminders to view certain products, items or services
Exclusive offers for gated content, including sending a coupon code
Promotions for users within a certain radius
Offers for users who have opted out of the service
Types of remarketing to potential customers
Let’s take a closer look at 4 types of remarketing that you can use to bring customers back to your business.
Remarketing display (banner) advertising
These ads are the most common format used for remarketing to potential customers. Advertisements showcase a visualization of a previously viewed product.
There are two platforms for using remarketing display ads:
- The first platform is the Google Display Network. When you create remarketing ads, they appear on sites in the Google Network. Users will see these ads when they visit different sites on the Internet.
- The second platform is the social network Facebook. It allows you to create retargeting (remarketing) ads and show them to relevant users in their news feeds.
Social media remarketing ads work with the Facebook tracking pixel. You place a tracking pixel on different pages on your site. When users visit this page and leave, the pixel collects information about them to show them remarketing-based advertisements.
Display (banner) ads are a great way to showcase your products again to people who show interest. These ads will help you get the attention of potential customers again and convince them to buy your product or service.
Email remarketing is another popular way to reach leads. Have you ever added an item to your cart and left a page just to get an email about it later? If so, then you’ve already come across email remarketing.
With email remarketing, you send emails to people who interact with your site. These remarketing campaigns target people who partially filled out a form but did not complete it, or people who abandoned their shopping cart.
Another remarketing option is video remarketing. With video remarketing, you serve video ads on YouTube or other Google sites. You can use these ads to better attract customers to your website.
Like text-based remarketing, video remarketing tracks how a user interacts with a video. Factors taken into account include the types of videos viewed, channel subscriptions, and likes and dislikes.
Video ads are a great way to engage your audience and get them interested in your products or services. People are attracted to videos, so you can use this option as an opportunity to share a lot of information in a short amount of time.
Remarketing for messengers
Messengers are an interactive channel, your customers can give feedback, they can interact with the bot.
The simplest scenario for remarketing using the messenger is as follows.
If a potential client started communicating via messenger, and then searched or booked a product or service, and abandoned this procedure, then this is an excellent reason to send him a personalized message from the chat bot with an offer to “help complete” “conversion”, order a product or service request.
There are two ways you can do remarketing in Google Ads
An advertising method that targets potential customers who have already visited your website by showing them a banner or text ad.
Can be an effective annoucement ads espacially when it comes to remarketing to all users in certain audience.
Standard remarketing show more generalized ads to your recent audience.
An advertising method that allows you to advertise the products that visitors have viewed on your website. For this type of remarketing, you need to submit a product feed. Converts potentila shoppers into buyers, offering (luring) them to go back to the website by displaying items they showed interested in. Shows much more customized ads, usually the products which are recently surfed.