What is Search Engine Optimization for e-Commerce
Ecommerce SEO Services That Drive Online Orders
As one of the most effective ways to increase website traffic, SEO helps your online business generate revenue and grow.
SEO is one of the most effective and affordable ways to grow your e-commerce store and increase your income. When you rank first in search results, more people will be able to find and connect with your business.
With e-commerce SEO services, your website will rank higher in search results for the keywords your target audience is using.
The more keywords you can successfully target, the more interested customers will click on your products, and in turn, you will see an increase in conversions and revenue.
Having targeted (relevant) keywords is important to your e-commerce SEO strategy.
Without optimizing your website for these relevant keywords, it will be difficult for search engines and even users to see if your website matches a search query.
What does e-commerce SEO services include?
Ecommerce SEO is a multi-faceted and stepwise process, which is why our Ecommerce SEO services include:
- Developing Customized SEO e-commerce Strategy
- Online project management schedule
- Keyword Research and Optimization
- Embedding keywords into content and meta tags of the site
- Optimizing product images
- SEO copywriting of products (goods)
- Content promotion
- Setting up Google Analytics for eCommerce
- Setting up Google Search Console
- Regular reports on keywords and traffic to the site
Why do ecommerce companies need SEO?
Proper SEO is especially important for e-commerce businesses.
With SEO for eCommerce, you can attract more “potential qualified customers”.
These are the buyers who are most likely to buy your product, resulting in increased sales and revenue for your company.
SEO helps you reach this group of shoppers by optimizing your website for the keywords they use.
These are keywords related to your business, store, products, as well as “your target customer”.
Ecommerce SEO Benefits
SEO for Ecommerce connects you with “high-value buyers”.
Your potential customers are willing to give away their earned money, but without SEO, they may not even know your store exists. Our e-commerce SEO services will make your store visible so you can maximize your profits.
Ecommerce SEO is the online equivalent of placing a huge sign in front of a brick and mortar store with a targeted and informative caption
Without optimizing your website for these key phrases, your chances of showing up when searching for keywords with high intent to buy are slim.
If you don’t, your competitors will – and they’ll be happy to welcome your customers.
Ecommerce SEO optimizes your entire product line
As an online store, you probably have an extensive product line, it is important that your target audience can find your most important products when searching online.
Result? Users searching for a targeted query will find your website and your products.
Moreover, if they find what they are looking for, then it may turn into another online order for your business.
With e-commerce SEO services, you can optimize your website to reach the most qualified customers, which is especially important for your top-selling products (turnover) and products that generate the most profit (margin).
This step is essential for your e-commerce SEO strategy. Without optimizing your website for these relevant keywords, search engines and even users will find it difficult to see if your website matches a search query.
With consistent e-commerce SEO results, your company can grow over time. This means achieving your company’s long-term goals, which may include expanding your product line, building your team members, or achieving the sales you dream of.
The best part is that you don’t pay for SEO results in e-commerce, unlike PPC. While these two services work well together, you pay for every click that PPC brings to your company. This lowers the overall ROI and bottom line. Plus, it makes your business dependent on paid advertising to generate revenue.
Ecommerce SEO helps you compete against the competition
Without an e-commerce SEO strategy, expect your competitors to beat you in search results.
Even if you create a stunning e-commerce website with a beautiful design that naturally attracts hundreds of links, a competitor with a reputable SEO e-commerce agency will outperform you on almost every search.
How long does an e-commerce SEO SEO take?
Ecommerce SEO, like traditional SEO, can take months to show results. In most cases, you can expect to see results, such as a rating boost, in three to six months.