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Limits on the amount of data in Google Analytics

20.05.21
Web analytics

Google Analytics has the following “Data limits for Universal Analytics properties”

(the maximum number of calls per day):

  • 10 million page views per month per account

  • 200 thousand page impressions per day for 1 account

  • 500 clicks during one internet session (not including Ecommerce)

  • 5 custom variables

Google Universal Analytics (=Standard) does not guarantee that data will be processed in excess of the stated limits.

There are three options for solving this problem:

  • option 1) start using our Web analytics service

  • option 2) upgrade to Google Analytics 360 Suite

    (formerly Google Analytics Premium)
    Benefits of Google Analytics 360 Suite for Customers: Service Level Agreements, Google technical support, and increased hit limits.

    Google Analytics 360 Suite also has certain limitations.

    see Google Analytics Premium Capabilities, namely:

    • 2 billion page impressions per month
    • 50 custom variables
    • reports up to 3 million lines without sampling

    Before starting to use Google Analytics Premium, the site owner must answer 1 fundamental question – “Do you need Google Analytics Premium”.

    The cost of Google Analytics 360 Suite is 150,000 USD / year. As a result, this service may only be available to those clients who can afford the high budget for web analytics.

  • option 3) continue to use the Google Analytics service, but send fewer hits to the Google Analytics server

    (“About data sampling”).

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