Digital Marketing Strategy is an action plan how to use online marketing channels and services to achieve your internet marketing goals.
Your strategy explains how you will achieve your goals, such as improving your conversion rate by five percent or increasing your leads by eight percent.
Digital marketing can generate three times more leads than traditional marketing strategies and helps turn qualified customers into repeat customers.
Why do you need a digital marketing strategy?
Building a digital marketing strategy is critical. If you partner with an experienced digital marketing agency that provides a wide range of services, you can rest assured that one of our initial goals is to create a sound and competitive strategy for your company.
Without internet marketing strategies, your business won’t have a roadmap to achieve its goals. You know what you want to achieve, but you don’t know how to do it. This often leads to launching a digital marketing campaign that doesn’t produce any results.
If you want to invest in digital marketing, you need to invest in a digital marketing plan.
The goals of the company’s digital strategy
Improving the efficiency of digital marketing expenses
Increasing the marginal income from sales
Reducing the “churn rate” of regular customers
Boosting the average check of order or purchase
Achieving a viral effect in referral marketing (word of mouth)
How to Create a Digital Marketing Strategy
Follow these eight steps:
Define your brand
identify or use your brand principles to define your brand and how it will be used in your online campaigns. Think about your Unique Selling Proposition (USPs), brand voice, and value proposition.
Build your buyer personas
determine who your business wants to reach with a personalized buyer personas. Think about user demographics, as well as the motivations that drive people to choose your company, products, and services.
Create your S.M.A.R.T. goals
use specific, measurable, achievable, realistic, and timely goals (also known as S.M.A.R.T. goals) to guide your strategy. Think about the short- and long-term goals of your organization’s growth.
Choose your digital marketing strategies
choose the best strategies for your business. Focus on the techniques that are most valuable to your business and industry, not trendy strategies.
Set a digital marketing budget
study digital marketing pricing to create a realistic budget for your business. For reference, most companies spend between $ 2,500 and $ 12,000 per month on online marketing.
Brainstorm your strategy
lead your strategy to success by planning it. If you are in the advertising business, determine your advertising costs. If you are posting content, create your content calendar.
Launch your campaigns
as planned, launch campaigns across all channels. Make sure all of your feeds contain a relevant tracking information. For example, your website must contain your Google Analytics tracking code.
Track your results
track and measure the effectiveness of your strategies by tracking their effectiveness. Use tools like Google Analytics, Google Search Console, and Google Ads to keep track of your strategies and their return on investment (ROI).
With these eight steps, your company can launch its first online marketing strategy. If you need help creating your online marketing strategy (or want to create the best one), consider an online marketing service like Diginet Pro.