Without internet marketing strategy, your business won’t have a roadmap to achieve its goals.
You know what you want to achieve, but you don’t know how to do it.
This often leads to launching a digital marketing campaign that doesn’t produce any results.
If you want to invest in digital marketing, you need to invest in a digital marketing strategy.
The goals of the company’s digital strategy
Improving the efficiency of digital marketing expenses
Increasing the marginal income from sales
Reducing the “churn rate” of regular customers
Boosting the average check of order or purchase
Achieving a viral effect in referral marketing (word of mouth)
How to Create a Digital Marketing Strategy
Follow these eight steps:
Define your brand
Describe your buyer personas
Create your S.M.A.R.T. goals
Choose your digital marketing strategies
Set a digital marketing budget
Brainstorm your strategy
Launch your campaigns
Track your results