E-commerce Website Analytics describes the analysis of qualitative and quantitative data from your website and competitors’ websites.
The goal is to improve your online experience and achieve business goals such as increasing the number of orders for goods (products) or leads (potential clients).
9 key performance indicators of an e-commerce website
to increase sales and revenues of the seller and measure customer satisfaction
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Website traffic
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Referral traffic
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Conversion rate
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Bounce rate
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Timeframe to take decision about purchase
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Return visits
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The rate of abandoned carts
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Cost Per Conversion or CPC
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Chat sessions (Chatbot)
