Search Engine Optimization

What is Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing strategy focused on improving the presence of your website in search results on search engines such as Google, Yandex, Bing, etc.
In fact, SEO means or describes a generic term for many small strategies that work together to improve a site’s search engine rankings and increase its online visibility to create an effective conversion and revenue-generating machine – your website.
SEO will help you reach out to people who use search engines to find products or services and ultimately improve your chances of fighting your competitors for the attention of potential customers.

Search Engine Optimization Will Help Your Business

increase site traffic
attract more potential target customers
increase brand awareness
get more conversions and income

How SEO works

SEO tactics are usually divided into two groups:

Internal SEO

or On-page optimization
the practice of “improving” web pages to increase their “visibility” in the search engines (crawling, indexing and ranking every page of the website).
Includes:
- “Improving the quality” of the site content and its “matching search queries”
- “Finding and applying keywords” in site content and “matching keywords to search queries”
- Optimization of the original HTML-code, including improving the speed of the site.
External SEO

or Off-page SEO:
Steps taken outside the pages of your site to increase your site’s ranking and page traffic, primarily through backlinks and inbound links to your site. Google takes many external factors into account when deciding the ranking of web pages and where. Links are one of these factors, but there are many others. One of the goals of external SEO is to find “quality targeted links to the site” and to increase the “popularity of site pages” and the number of “targeted site visitors.”
Off-page SEO involves the preliminary implementation of internal optimization for the needs of the search engine.

Optimization, both on and off the page, aims to make your site more user-friendly as well as trustworthy for users and search engines. When search engine crawlers see how friendly your site is to them and their users, it increases the chances that your site will rank well for various queries.

Search engines use over 200 different factors to create search results.

The page that you come to after entering a search query is called the “Search Engine Results Pages” (SERP).
The SERP presents you with so-called SEO – “regular or free results” as well as “pay-per-click” (or PPC) advertising.
Organic (free) results are influenced by SEO, while PPC ads are paid for by the advertiser.

Basic SEO Strategies for Website Optimization

SEO site audit

An SEO website audit serves as the foundation of your SEO plan.
An audit of your site allows the SEO specialist to identify areas for improvement, as well as opportunities for your SEO strategy. This is why our SEO specialists start with a technical SEO audit before building your plan.

During SEO audit, we will consider the following:
- your website itself
- web analytics of your site
- Google Search Console data
- and more
Keyword Research

Keyword research is critical to a successful SEO strategy.
Without keyword research, you won’t rank or appear in the search results that are most likely to reach your target audience. When using any internet marketing strategy, including SEO, it is important for your business to tailor its efforts to your ideal client or buyer.
Content creation and implementation

Content is what grabs search engine space, so an effective SEO campaign is nearly impossible without it.
Content creation is based on your keyword research and includes the terms you deem most important to your business and industry. Whether you run your business online or offline, you can use content to reach and convert your target audience.
There are many types of content, from blog posts to online tutorials, and they are all useful for your site.
On-page optimization (On-page SEO)

Internal SEO is an integral part of all SEO strategies. Whether you want to appear in Google search results (or in search results on other search engines like Yandex, Bing, or Yahoo), you need to optimize your site for on-page SEO factors.
For some background, on-page SEO means performing SEO on your site.
This means that you are focusing on factors such as the content, speed, and design of your web pages. SEO strategies can also target off-page SEO features, which is what our SEO packages do. You can learn more about off-page factors on this page, or check out our SEO guide for beginners.
Local SEO promotion

Local SEO – website promotion (services, store goods) in a specific region.